Market Report

Sports and Energy Drinks Market Overview: The global fitness industry is booming. In their 2018 Health Club Consumer Report, the International Health, Racquet and Sportsclub Association reported 9.1 million non-member US citizens exercising routinely in fitness club spread across the continent. 1 out of every 4 Americans is now enrolled in a fitness club, trying to actively alter their lifestyles[1]. These statistics are a meagre representation of the enormity of the fitness industry growth that has taken place in the past decade. Consumers are more likely to be enrolled in multiple clubs in order to try out new things. As the world is becoming fitter, and healthier, food and beverage brands have left no stone unturned in utilizing that opportunity. Sports and energy drinks marketplace has capitalized immensely on this factor, and transformed their products in accordance with customer needs. This market basks on the premise of instant boost of energy required during athletic or aerobic...