Social Media Contextual Advertising Companies & Market Analysis - Forecast(2020 - 2025)
The Social Media Contextual Advertising is estimated to grow at a CAGR of more than 30% during 2018 to 2023. In 2017 Facebook dominated the social media contextual advertising market capturing approximately 68% of the total market. The mobile display advertising revenues in the social media contextual advertising market is inclining with almost 60% year on year growth in 2017. The growth in the display advertising is majorly driven due to increased traffic from the video sharing sites. With the declining data costs and inclining mobile users in developing nations such as Brazil, India, etc. the market is anticipated to experience a healthy growth during the forecast period. What is Social Media Contextual Advertising? Social media contextual advertising is an advertising model where people are targeted based on their browsing behaviour. This Marketing and advertising platforms provide relevant advertisements targeting a particular set of audience. The major advantage of targeted adver...